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What does branding actually mean and what can it do for your company? In a recent article writen and posted on About.com, they define branding as this....
The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.
Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.
Perhaps a few of the most accomplished and well manufactured branding identities are Coca Cola, Apple, McDonalds, ect. While every company wants to have a branded identity this identifiable worldwide, it is not unrealistic to assume produce a corporate branding strategy that fits in your market.
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