Logo Design Representing Travel And Destination Fashion
SCARCI is a luxury clothing brand, MADE IN ITALY. The brand designs travel and destination clothing, specifically warmer climate beach, resort and yacht clothing.
With the design of the logo, we wanted to capture a sense of elegance and luxury, both in a simple font set, color theory and stand alone icon.
The logo icon represents a round compass that points north. The dial of the compass is a 3 point trident, symbolic of being oceanic.
The logo is used throughout all marketing and product development. This includes shirt labels, shirt artwork and packaging and is designed to be used as separate pieces, the word SCARCI by itself and the trident logo by itself.